Business cards have become the symbol of identity for an individual, organization, corporation, institution, firm, or company. It is an important part of business when we want to exchange formal addresses and contact numbers in our first meeting. These cards bear information about the business, the individual person or the company. Business cards usually hold the name of the giver, the organization which the person is associated with, address, contact numbers, fax numbers, e-mail address and the website name and URL.

In addition to business cards several stationery products like personalized envelopes, self-stick address labels, invitation cards, and greetings card are available for business use. The printing of these stationery products has become a profitable business and a tremendous help to fledgling companies.

Look and Dimension of Business Cards

Business cards are categorized under different designs and types. Some of these include abstract, bottom border, professional, fractal, and mechanical. The type of business cards designed and used varies with each business or profession.

In the past, business cards were designed in a standard black and white format. Now standards have changed and designs have changed significantly. Many have opted for adding color to the business cards. The color combinations along with the texture of the card give a distinct and personal flavor. Business cards generally have a rectangular shape and definite parameters depending on the need. High quality business cards are generally printed using spot color. These are usually done in an offset printing house.

To give a unique look and polish to the cards, they are given a UV coat or plastic lamination. Another technique used to make the business card glossy is the aqueous coating. These extras add to the design and attraction of the card.

Printing Stationery Items

Printing business cards and stationery items such as envelopes, address labels, invitation cards, and greetings cards is done using similar processes. To print full color stationery products, the color combination that is generally used includes cyan, magenta, yellow and black. This is also known as the four color printing process. These colors bring depth and quality to the card. Another color print method used for printing stationery items as well as business cards is the spot color method. These colors cover a wide range of blends and mixes. Spot coloring also helps to color a single portion or picture and leave the other portion blank.

Material that is commonly used for printing stationery products are papers of various quality and texture. First the design is formatted on the computer and is encoded in the print machine, and then the color adjustments are done. The use of bleed and extension of printed colors is also maintained before printing the stationery objects or business cards.