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home » Basics of Business Cards » What goes into making a business card design?
 

What goes into making a business card design?

 

A business card portrays the profile of a company, so make sure your business card design includes all the essential elements. A good business card should be designed in such a way that it answers to all the questions arising in one’s mind regarding your business. A card with clear business logo, tagline and having an appropriate detail about the company is what any prospect customer is looking for.

indispensable elements- part of every business card design:

  • Name of the business company: As your business card is marketing your product or service so it should visibly display the name of your company. The name of the company or the organization is the most important text on a business card. Very obviously it should also state the name of the industry you excel in.
  • Name of the representative of the business: The business card should state your corporate identity. It’s always beneficial for the recipient to know the name of the business representative so it’s convenient for him to contact a specific person.
  • Contact Details: A business card is the basic source that provides someone with your contact details. Try to provide the current information which makes you reachable. The main purpose of a business card is to convey your contact details, for instance, physical and mailing address, company’s telephone numbers and website address. If you lack any of this information, many of your potential clients might fail to deal with you.
  • Job title of the individual: It is very important for sole proprietors to mention themselves as a “CEO” or “President” on their business card. These titles make them appear a part of a big organization.
  • Logo: Placing your company’s logo is an obligatory element of a business card design. The logo explains about your companies agenda without use of words. Your company logo on the business card is the symbol of company’s identity. A logo adds to the credibility of a company.
  • Tagline: Inserting a tagline is the most precise way of telling others about the features of the company.
  • Graphic Images: There are several companies which don’t have a permanent company logo. They apply different images in the background of their business card design to explain the industry they specialize in. If the graphic images are appealing, it makes a business card design look very attractive. An interesting image will make people notice your business card design.
  • Listing company’s services and accomplishments: If a business card design is double sided, you get enough space to mention your company’s achievements. The reverse side of the business card can be used to tell people about the services your company specializes in.
  • Color: Colors make a business card design very vibrant. But try to use colors in accordance to your business field. Adding different colors to your business card design can overshadow the information text, so be very selective while choosing colors. Sometimes extra gaudy colors can give a cheap presentation of your company.
  • Size and Shape of a business card: The size of a business card should be small enough to easily fit in a wallet or a card holder. Cards with unusual size and shape make them easily distinguishable but they become easily lost as well. Interesting shapes and sizes make your card look very trendy but make sure they are easily stored.
  • Typeface of the business card design: The fonts used for a business card design should be very simple and stylish. Don’t use illegible type face so that the reader finds it difficult to contact you. The information should be printed in a large typeface, so it is easy to read. Avoid stuffing too many fonts in your business card.

A business card is the most powerful advertising resource. It is the most vital ingredient of your corporate identity. Try not to miss any of the key elements for your business card design. A creative business card design really boosts your company’s identity and promotes the brand very well.

 
 
 
 
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